OUR ARTICLES

 

 

 

OUR ARTICLES

GREATER UNDERSTANDING

 

Good communication is essential for a good Japan-Israel business relationship. Here are some ideas to help Japanese business people be better understood in Israel and to help Israelis (and others) understand them.

GREATER UNDERSTANDING

Good Japan-Israel business relations need good communications. Here is how to be better understood in Israel and to help Israelis understand you.

 

A meeting of two peoples

A meeting of two peoples

Japanese and Israelis working together. The desire to move ahead in today’s innovation-rich environment is bringing both sides closer together. How far is this succeeding? Read these two revealing interviews. 

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Business English for Japanese

Business English for Japanese

There is a lot of discussion today in Japan’s business communities about globalization and using English. How can small-to-medium sized Japanese companies manage with this?

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Catching attention in English

Catching attention in English

An interview with senior English copywriter Mike Druttman explains why a writer’s skills and experience are more important than his or her physical location.

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Explaining Japanese quality

Explaining Japanese quality

When you provide a quality product, you want the final consumer to understand this very well. Here’s why transferring messages from Japanese to English can introduce some risk if not done correctly.

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Your first business trip to Israel

Your first business trip to Israel

You’ve allocated 4-5 days for your first first business trip to Israel. Will it be just a general introduction or will you be able to achieve meetings with relevant potential business partners?

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