In today’s business climate, many companies are now on ‘corona waiting time’ and not taking any new initiatives. Yet why not use this time to make better preparations in advance of an overseas trip?

At its biggest event outside the USA, Cybertech in Israel had many important messages to deliver to tens of thousands of visitors.

Follow-up after the business visit is often the action that can secure the success of a foreign trip. How can this work best for Japanese first-time visitors to Israel?

Japanese and Israelis working together. The desire to move ahead in today’s innovation-rich environment is bringing both sides closer together. How far is this succeeding? Read these two revealing interviews. 

Many more Japanese business people are now coming to investigate Israel’s innovations. But can they also find valuable B2B contacts on their first trip? Yes!

You send information about yourselves to international markets. But are your messages making an impression? Five useful suggestions.

There is a lot of discussion today in Japan’s business communities about globalization and using English. How can small-to-medium sized Japanese companies manage with this?

An interview with senior English copywriter Mike Druttman explains why a writer’s skills and experience are more important than his or her physical location.

When you provide a quality product, you want the final consumer to understand this very well. Here’s why transferring messages from Japanese to English can introduce some risk if not done correctly.

If you organize your information well and edit it carefully, you can make a strong first impression even when time is very short.

You’ve allocated 4-5 days for your first first business trip to Israel. Will it be just a general introduction or will you be able to achieve meetings with relevant potential business partners?