GREATER UNDERSTANDING
Good communication is essential for a good Japan-Israel business relationship. Here are some ideas to help Japanese business people be better understood in Israel and to help Israelis (and others) understand them.

GREATER UNDERSTANDING
Good Japan-Israel business relations need good communications. Here is how to be better understood in Israel and to help Israelis understand you.


Good business matching needs advance planning
In today’s business climate, many companies are now on ‘corona waiting time’ and not taking any new initiatives. Yet why not use this time to make better preparations in advance of an overseas trip?

Lessons from Cybertech Global 2020 Tel Aviv
At its biggest event outside the USA, Cybertech in Israel had many important messages to deliver to tens of thousands of visitors.

After the delegation visit to Israel
Follow-up after the business visit is often the action that can secure the success of a foreign trip. How can this work best for Japanese first-time visitors to Israel?

A meeting of two peoples
Japanese and Israelis working together. The desire to move ahead in today’s innovation-rich environment is bringing both sides closer together. How far is this succeeding? Read these two revealing interviews.

Success of Japanese businessmen in Israel
Many more Japanese business people are now coming to investigate Israel’s innovations. But can they also find valuable B2B contacts on their first trip? Yes!

Your true meaning in English
You send information about yourselves to international markets. But are your messages making an impression? Five useful suggestions.

Business English for Japanese
There is a lot of discussion today in Japan’s business communities about globalization and using English. How can small-to-medium sized Japanese companies manage with this?

Catching attention in English
An interview with senior English copywriter Mike Druttman explains why a writer’s skills and experience are more important than his or her physical location.

Explaining Japanese quality
When you provide a quality product, you want the final consumer to understand this very well. Here’s why transferring messages from Japanese to English can introduce some risk if not done correctly.

The 5-minute English presentation
If you organize your information well and edit it carefully, you can make a strong first impression even when time is very short.

Your first business trip to Israel
You’ve allocated 4-5 days for your first first business trip to Israel. Will it be just a general introduction or will you be able to achieve meetings with relevant potential business partners?