WHO WE ARE

WHO WE ARE

Japan’s bond with Israel

 

Since 2000, Japanese investments in Israel have totalled over $7 billion in more than 250 investment deals. Such investors have comprised multinationals like Softbank, SBI, Mitsui, Hitachi, NTT, Mitsubishi and ORIX. In their search for technology solutions to help them maintain their edge over global competitors, these firms identified Israel as a key source of innovation.

 

KEYZUNA joined the Japan-Israel environment in 2019 at a time when many more Japanese from smaller companies began to arrive in Israel.  We saw that such firms had difficulties in making high-quality contacts on their first visit, so we determined to help them through highly focused and dedicated work.

 

To build a stronger bridge between Japanese and Israeli companies, KEYZUNA was founded by Mike Druttman and Kuniko Cohen, who have business knowledge of both Israel and Japan. Our goal is to go beyond language and culture barriers and contribute towards lasting business relationships between the two countries.

 

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 Mike Druttman 

Founder and Executive Manager

 

“Our Japanese visitors should get the best chances when they come here.”

 

Mike is an expert English business communicator who knows how to take existing (long) content and shape it into short and compelling messages for Western audiences. He also has extensive experience in matching companies for business cooperation.

 

To provide valuable Japan-Israel assistance, he prepares many market-support tools – English websites, presentations, articles, speaker support, public relations, business documents and more.

 

Mike has worked for many companies, both large and small, in Israel and in several overseas countries. His experience covers projects in High-tech, Medical tech, Industry, Security, Telecommunications, Agriculture, Services, Hospitality and Professionals.

 Mike Druttman 

Co-Founder and Executive Manager

 

“Our Japanese visitors should get the best chances when they come here.”

 

Mike is an expert English business communicator who knows how to take existing (long) content and shape it into short and compelling messages for Western audiences.

 

His abilities cover many markets and industries. They extend into many inter-related areas – websites, presentations, articles, speaker support, public relations, business documents and more.

 

Mike has worked for many companies, both large and small, in Israel and in several overseas countries. His experience covers projects in High-tech, Medical tech, Industry, Security, Telecommunications, Agriculture, Services, Hospitality and Professionals.

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 Kuniko Tsuruoka Cohen 

Japan Specialist

 

“Understanding the mind-set of both cultures is a great asset.”

 

Kuniko is a skilled digital marketer, with great experience in exploiting the advantages of the Internet, especially on the Japanese web.

 

Born in Japan and living in Israel for over 30 years, she brings unique insight into how Japanese and Israeli cultures can work together and benefit. She has helped many companies who need Japan-Israel assistance.

 

Kuniko’s activity has involved working with Israeli companies seeking market entry into Japan. She has close links with all parties involved with bilateral relations. These include the Japanese Embassy in Israel, JETRO, the Israel-Japan Friendship Society and Chamber of Commerce as well as private Israeli businesses oriented towards Japan.

 

Kuniko is fluent in English and Hebrew.

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About our KEYZUNA name:  絆  was chosen as Japan’s Kanji of 2011 because of its meaning as ‘bond’ or ‘connections between people’ during the Fukushima disaster. We choose to spell it in English as ‘KEYZUNA’ instead of ‘KIZUNA’ to emphasize the KEY in opening doors for you – and to stress our support for Japan-Israel collaboration.